There’s been the argument that digital PR is more effective than advertising (it’s certainly cheaper), and several books have been written about the fall of advertising and the rise of digital PR over the last decade. It’s a trend we’re excited to be a part of. If you’ve seen the results we have, you’d be excited too.
This type of digital PR exposure is better than just getting your name out there. National coverage means high-quality backlinks for your website that money can’t buy, and this can have a significant impact on where your site shows up in search engine results pages. Sometimes, a few high-quality links can make the difference between the #1 and #2 spots – and you probably already know what that means for site traffic and sales.
With our digital PR services, we take a three-pronged approach to getting our clients press, and it’s what makes us a little different than everyone else.
- SEO (Quality backlinks and optimized press releases).
- Content generation (Content ideas, curation and creations).
- Social media (Cross channel messaging & crises management).