Pay Per Click Advertising (PPC) - Giga Lagos Digitals

Pay Per Click Advertising - PPC

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“Sometimes the questions are complicated and the answers are simple.”

– Dr. Seuss

Pay Per Click Advertising

Pay Per Click Advertising (PPC) refers to to the ads that appear within and alongside organic listings on a search engine results page (SERP). The cost for having ads appear on a SERP is based upon two things: cost-per-click (CPC) and keywords. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system. Some keywords are more expensive than other, which is why PPC keyword research is essential for identifying certain target keywords.

PPC being part of our services, we understand how vital the roles pay per click ads can play in search engine marketing. Our PPC experts provide wide-ranging PPC services which include and not limited to LinkedIn Advert, Google Adverts, Facebook Adverts, Twitter Adverts and BBM Adverts, as part of ongoing Internet advertising. Some of our PPC strategies include the creation and optimization of ads, management of your daily ad budget, analytics analysis and monthly reporting.

Main Benefits

Rank high in search engines such as Google, Bing etc.
Drive traffic to your e-commerce, news or company website.
Website audit and re-structuring to be in compliance with search engine’s standard.

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What You’ll Get

Complete Competitor Analysis

Completing a market analysis of your service areas and industry, Finding local competitors currently outranking you on the web for your services, Analyzing search terms, monthly search volumes, and more in your market

Data-Driven Ads

Researching keywords to find what and how your customers are searching for your services, Creating copy for high-performing ads, Split-testing ad copy, Conducting competitor research on ad copy.

PPC Campaign Tracking

Tracking average positions by the campaign, Tracking click-through-rate, Tracking cost-per-click, Tracking leads, calls, sales, and revenue from the campaign.

Your PPC Campaign Management

Managing and tweaking bids for each campaign, Monitoring keyword search queries and adjusting bidding, Monitoring the average position, click-through-rate, and cost-per-click, And more optimizations for campaign improvement

Services Beyond Paid Search Campigns

Landing page optimization, Display advertisement campaign, Retargeted ads and remarketing campaigns, LinkedIn advertising campaigns, Paid social media marketing campaigns.

Launch Your PPC Management Campaign

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Our PPC Management Services Process

Assign Ads Specialist to you

We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn your business and then create a strategy that works for you.

Identify Keyword Opportunities

We will do thorough research to find opportunities for your business. We research thousands of keywords that people type into search networks when looking for something and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

Analyze Competition

Keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.

Ad Creation

Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.

Monitor & Optimize Ads

Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.

Reporting & Communication

Your ad specialist will prepare monthly/periodic reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the number of conversions we are generating with our PPC management services.

Get Affordable & Effective PPC Management Pricing

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Case Studies

UBC365 Sports Betting

CIAPS Fact Track

Accessories2Die4

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Let's Work Together

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