It’s important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these buyer’s personas from scratch?
- Learn what a buyer persona is (and isn’t)
- Conduct research, surveys, and interviews to build your own personas
- Use buyer personas and lifecycle stages to create targeted content
- Browse sample personas as a guide to customizing your own
Why do I need to fill out the information requested?
Is this really free?
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!