Do you know hiring a digital marketing agency is a big step for your business? What should give you confidence to trust something as important as your brand image to someone else? How do you find the right agency that understands your business needs?Do you know hiring a digital marketing agency is a big step for your business? What should give you the confidence to trust something as important as your brand image to someone else? How do you find the right agency that understands… Click To Tweet
Jumping on a few SEO tricks learned and one or two Google Analytics tutorial videos watched, anyone can just open for business and claim they are a “full service” digital marketing agency. It’s a very impressive description, sounds so corporate, so panache.
However, it will cost your business a great loss if you if you fall for all the wrong things when hiring a digital market ring agency in Nigeria. There are some basic qualities you mustn’t afford to miss in identifying the right marketing agency for the job.
5 Things You Shouldn’t Fall for When Hiring A Digital Marketing Agency in Nigeria
Dandy-Looking Web Design
You’ll see a lot of these around. They are aesthetically mesmerizing, with slides of beautiful shots. However, you should never get it wrong, digital marketing is much more than pretty things. It’s very tactical and results driven than appeal driven.
For example, how rewarding will it be to have a beautifully designed website, yet with poor SEO performances? Be sure not to get carried away by flashy presentations, take not to identify what tangible result is certain with this agency.
Secret Recipe Pitches
Be wary of agencies that claim to have unlocked secrets and exclusive tactics that are known only to them. Firstly, that is simply a lie. All digital marketing tactics is a shared knowledge by professionals globally. What distinguishes an agency is their level of expertise. That should be the only thing enough to spin your head.
Don’t believe outrageous promises of results. There is no overnight method when it comes to digital marketing. Your efforts will definitely pay off immensely but in time. Ensure the digital marketing agency you are about to hire can show you a well-developed plan for how they intend to achieve success and how performance will be measured.
Rigid Contracts and Proprietary Tools
Instances, where you fall out of tune with a digital marketing agency and get your website pulled down in retaliliation, is a devastating experience. However, this is only possible when an agency is able to get you to sign to an agreement where they have proprietary and master access to most of your tools and to your website.
Ensure you own the say about how your account will be managed. The basis of your agent-client relationship should be genuine trust and not rigid contracts.
5 Green-light Indicators When Hiring A Digital Marketing Agency in Nigeria.
Most agencies will pride themselves in being able to execute for every digital marketing requirements. While it is very possible for an agency to show expertise in all areas of digital marketing, in reality, they will always be better in one than the other.
It is important to understand the uniqueness of the digital marketing agency you are about to hire. Make sure to asses how their strengths align with your business and marketing goals.
At Giga Lagos Digitals, we love all areas of digital marketing and can guarantee you impressive results in all digital marketing operations. However, our core strengths are SEO, web design, social media, content marketing.
This should never be ignored. The team of a digital marketing agency reflects, the company culture, core competencies and how trustworthy they are. Be very particular in meeting with the staff who will be managing’s your business’ account.
Ask questions like “Tell me about the most interesting campaign you did recently and why you think it was successful”.
A good discussion will help you discover the level of expertise possessed by the team. Be alert when a team member is giving vague answers or very little references when putting you through what processes will be followed to achieve the desired results.
You can even take to detail the type of questions asked by these supposed experts. The depth of his/her knowledge will reflect
References and Case Studies:
It is your right to ask a company who he has previously worked with. It is important to follow up on previous clients that the digital marketing agency has worked with. You can do this by asking for a case study report or going to make your research on the particular campaigns they had manned for the previous clients. Look out primarily for clients who are in your industry or that are closely related.
Reporting and Communication:
Your hiring agreement should clearly state a communication and reporting structure. That is, will your have strategy review meeting monthly or every week? How often will they report on results and performance? The right digital marketing agency is one who isn’t distanced from his client. Don’t settle for an agency with poor corresponding skills. You should be able to follow closely on every operation made on your behalf.
Performance Assessment Process:
This is one basic quality a lot of digital marketing agencies in Nigeria haven’t mastered. However, it is very crucial. The right digital marketing agency must be big on data. Ask the digital marketing agency how performance will be measured and reported from time to time. You can ask for a sample report, in order to know what to expect.
Your agency must be able to explain various data points on Google Analytics, analyze your data with an expert eye and help identify new areas of opportunities. Also, ask for an estimate of what the expected ROI at different milestones on your campaign timeline.
Giga Lagos is a full-service digital marketing agency, we’re a small team of critical thinking, highly analytical and creative forces. We possess diverse and well-mastered skills. We love working very closely with our clients. We seek first to understand each client’s uniqueness. Helping our client’s solve their problems is what drives us. And while we are at it, we won’t make too many promises, but our results will speak for us.