Your social media effort is to create a rich relationship between your audience and brand, grab their attention, make them fall in love with your products, and ultimately drive sales.
The question is: How do you drive sales on social media beyond retweets, shares, and likes? How do you move a business from mere engagements to actual transactions?
Social media provides a powerful, valuable and essential collection of marketing tools. Your business cannot choose to ignore such an opportunity. This is why understanding how to make your social media engagement more profitable to your business is key.
In this post, you will learn how to drive sales through your businesses’ social media engagement.
Closing a deal on social media can be very tricky.
- Firstly, social media users are not exactly in the buying mood. Instead, they are browsing through their feed in search of interesting content to make their day. They want to view beautiful pictures, share a meme or get updates on their favorite celebrities.
- Secondly, it is more ambiguous trying to demonstrate ROI for a social media campaign as there is no common denominator to measure its ROI.
Effective Strategies of Using Social Media Engagement to Drive Sales
Here are some of the effective strategies for using social media engagement to drive sales
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Immediate selling: Social media has provided tools for you to present your potential customer with the opportunity to make a purchase decision right there on his social media platform. As a savvy marketer or business owner, you should know that making the buying process simple and straightforward is the best way to get the best when given attention by your customer. Else, they could get distracted or change their minds before making an actual purchase.
Making products or offers immediately ready for purchase is a great platform to make direct sales and also measure your performance and revenue.
Pinterest is one of those social media platforms that allow you to immediately bring your customer to the checkout page where he can make payment for a product and own the item that has piqued his interest. By using sellable pins, a Pinterest user can find your product, and the price, when he clicks on the visit button, he’s taken to the checkout page for that product.
You can also set up a store on Facebook, where users can view your product and make a purchase instantly.
Social Media Advertising: Every social media platform has an option to either create ads or promote content that is relevant to your target audience. While you can use promoted content to increase visibility and engagements, if you intend to go with direct sales you can create an advert campaign.
Promotional campaigns improve your chances of driving sales on social media. Ad buttons can be customized to make a buying action right there on their feed.
Your viewers to choose to make a purchase, make bookings or an order. On Instagram, you also have the chance to advertise on user’s Stories.
However, it is important that you strike a balance between engaging your audience and pushing sales. Social media is not an auction venue, and as much as your audience would love to see the offers you are making, great and engaging content still rules over all.
It is possible to create content that is attention-grabbing but is centered about your product and can lead your audience to sale.
Landing Pages: Landing pages are the perfect way to drive traffic off of social media to a more controllable environment on your website. Sometimes, social media platforms can be a big limitation to how you can create the perfect hook for your campaign message. For instance, how do you say it all in just 280 characters on Twitter?
With a dedicated landing page on your website, your social media campaigns can lead your audience to conversion on your landing page.
Social Media Influencers: Influencer marketing is the queen of social media marketing. Your ad banners and sponsored post, no matter strategic cannot bring direct and snappy sales as social media influencers. The hype about Influencer marketing is because it works.
Source | Twitter Social media influencers are a new type of celebrity, they create the buzz on social media, and have strong loyal followership, they are loved, trusted and garner a sort of authority among their crowd. Influencers are able to compel interest in a certain product they approve or publicly reviewed. They are a great medium to announce discounts, promos or contests.
Influencer marketing is the queen of social media marketing. Your ad banners and sponsored post, no matter strategic cannot bring direct and snappy sales as social media influencers. The hype about Influencer marketing is because it works.
Social media influencers are a new type of celebrity, they create the buzz on social media, and have strong loyal followership, they are loved, trusted and garner a sort of authority among their crowd. Influencers are able to compel interest in a certain product they approve or publicly reviewed. They are a great medium to announce discounts, promos or contests.
Loyal-Customers Brand Advocates: Your current customer base is the most valuable tool in your possession. People are more likely to buy a product that has been positively represented by another user. Which is why your current customers are your best brand advocates. Posting pictures or testimonials about your product is the best way to soften an interested buyer’s opinion about your product. A buyer will naturally wish to read reviews of a product they want to buy online. Seeing others enjoying your product speaks louder than anything.
Finally, it is still important to understand that while social media can be a very valuable sales channel, it’s primary purpose is to create a strong relationship with your audience. And while sales may be the end of all marketing efforts, social media engagement is an invaluable asset to your brand.
Nice tips, I agree with most of your tips except immediate selling on social media. It just doesn’t work. Over time I have realized that social media is still a social centre and people come there primarily to socialize and never to buy anything. Social media users are usually on a defensive when they see ads trying to sell to them. My advise to my students usually is that you use social media as a lead generation tool, never sell directly rather offer a lead magnet. This is never to take anything away from your tips, altogether lovely. Regards.
Great ways and content shared through this article! This post will be very helpful for all of us, especially for the bloggers and website owners.