Client: DEO Bridals
Subject: Brand development, Website, SEO and anniversary campaign
DEO Bridals is an online bridal store in Nigeria that provides brides with the best of bridal wears and accessories, not forgetting her budget. A brand that has grown over the years from having Nigerian clients only to having clients all over the worlds.
Our Task Was
What We’ve Done
We joined our forces with that of the client to understand her and then developed a brand of her dream.
- Carried out a swot analysis on the industry DEO Bridals will be playing to understand the competitions and the available opportunity as well as what will resonate well with her target audience on both web and mobile.
- We developed 3 brand identity samples based on the research we did and the questionnaire she filled. She picked one and we finalized on it and delivered the brand manual.
- We delivered the social collaterals, as well as other brands collaterals such as Complimentary Cards, Letterhead etc
- A beautifully designed website was also delivered with all the specifications alighted by her including. With her experience and knowledge of the web, we built a mobile responsive and all browser compatible website to ensure that no prospect is lost.
- We implemented SEO – Seach Engine Optimisation for the brand and the website specifically in order to attract customers with high sales intent and the customers who are looking for ideas or clarifications.
DEO Bridals project of 12 weeks eventually came to an expected and desired end. The following are the results of the project;
- A brand identity guide with all brand identity collaterals including Logo, Letterhead etc.
- A fully functional state of the art website built with the mobile-first mindset.
- SEO – Search engine optimization for 5 primary keywords “online bridal shops in Nigeria“, “wedding dresses online shopping“, “online wedding store“, “custom wedding dress online“, “buy bridesmaid dress online” and all are on Google 1st page plus an addition of 20 secondary keywords. This increased the website impression from 0 to 5,810 with a click-through-rate of 6%.
We delivered an excellent job on the DEO Bridals project and this made us tops when the brand wanted a campaign to celebrate their 3 years anniversary.