Our Task Was
Build a community of target audiences (users and businesses) on social media with actively engage and then drive them to take specific actions on the website. Also, Develop a list of social media Influencer and manage them to get more traction, traffic, and result for the campaign.
What We’ve Done
- Carried out a survey on what resonated with the target audience and developed a content strategy that resonated with the target audience using the soft messages of the brand and these include social contents for web and mobile.
- We implemented a fan acquisition campaign with the aim of growing the Vconnect Instagram fan base organically, driving engagement and creating awareness for the Vconnect Market – Be There Campaign.
- Facebook, Instagram & Twitter were the major instruments used to drive the fan acquisition campaign.
- The digital media tools behind the campaign comprised of Facebook/Instagram ads, Twitter Promotions, Google display ads, and Google search ads. All on the desktop and mobile platforms.
- We commisioned Laura Ikeji, Naija Brand Chick, Jagaban of Instagram – Hustlersquare, Triciabiz and a lot of other business influencers for the campaign.
- The Vconnect Market – Be There Campaign got over 400million impression
- Over 40% of organic social media growth within 2 months was achieved
- An overall increase in Vconnect social visibility and engagement across all platform from less than 0% to 5%.