What does digital marketing include and who are the top digital marketing agencies in Nigeria?. If I want to become a digital marketing professional, What digital marketing courses can I take?
If your answer is ‘nothing’, then you should read this article till the end and let us know if the questions are now clearer. In this article, you will learn more about digital marketing as a whole and what the future holds for it.
What is Digital Marketing
I must say it is a very huge topic, so let’s start by defining what we mean when we talk about digital marketing. In simple term, digital marketing is the marketing efforts that utilize electronic devices online and offline.
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By electronic devices, we mean Radio, TV, Mobile phone, computer, and billboard. They are also known as digital channels and businesses leverage on them because each of the digital channels has their audiences ( People who use them ).
The following are the sub-channels of these digital channels and some of them are digital marketing skills that can be acquired;
- Search Engine Optimization – SEO
- Search Engine Marketing – SEM
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
- Enhanced offline marketing ( Electronic billboard, Digital product demos, Digital product samples)
- Radio Marketing ( Radio commercials, Show sponsoring )
- TV Marketing ( TV commercials, Tele-shopping, The Super Bowl/World Cup/UEFA commercials )
- Mobile Marketing [ Cold calling, Text message marketing (giveaways, coupons, loyalty programs), QR codes ]
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Internet Penetration In Nigeria
It is no doubt that in the last decade plus when Internet access became more affordable and widespread. Many Nigerian businesses have gone from a shop in one corner of a street in Lagos to have branches all over the world and this has, in turn, opened the eyes of Nigerians to digital marketing opportunities.
The rise in Nigeria internet penetration number is bigger than the population of many big countries like the UK, Russia, US etc. Many companies are been birthed almost every single minute in Nigeria.
I’m sure you have seen more adverts online in the last 7 years than you’ve ever seen before. Well-integrated advertisement campaigns that attract customers’ attention everywhere. While they are browsing the web, passing by a billboard, listening to the radio or even watching the TV. With just one a call-to-action, they can go to the website of the company advertisers and purchase their products. They can even instantaneously be a part of the on-going campaign.
There are more online business and less offline business this days because online saves running cost in millions and billions.
Having showed that there’s the need for marketing experts, there is still no enough qualified hands to do the job.
Number of Nigerians on Facebook
Nigeria population is about 186,879,760 and 97,210,000 Internet users reveal that about 52% of our population use the Internet. Facebook obtain up to 16 million users in Nigeria meaning that about 8.6% of Nigerians are on Facebook.
How can doing business on the internet be made easy, profitable, sustainable, and attractive through Digital marketing, government policies, and so on let’s stick with the one within our control for now that is Digital
What’s the Present and Future of Digital Marketing in Nigeria?
A few years ago, it was reported that digital marketing in Nigeria was worth $2 billion and could reach $10 billion by 2020.
According to Jesse Soleil, the factor that alters the growth of Nigerian digital marketing is the fact that most people and companies involved in it do not take consumers’ needs and behaviors into consideration when creating their digital marketing campaigns.
In order to facilitate the development of digital marketing in Nigeria, companies need to implement marketing communication to reach their consumers in more effective ways. After all, even the best digital marketing strategies will not work if consumers have no interest in them. It is important not to forget about the needs and wants of the people when creating a digital marketing campaign.
All things considered, Nigeria (as well as many other countries still
That said, digital marketing in Nigeria is on the right track, and we will definitely see many improvements along the way.
A lot of big media buying giants are talking to some top digital marketing agencies for partnerships which is a big sign of what’s coming.
Another thing that will be beneficial to digital marketing in Nigeria is healthy competition. Many digital marketing agencies cropping up yearly and each becoming better than the others, thus facilitating the industry growth.
Who are the top Digital Marketing Agencies in Nigeria
Nigeria is growing fast in commercial aspects and we are keeping up with the pace of digital marketing.
There are many digital marketing agencies in Nigeria dedicated to providing social media services to organizations on ROI. Among many providers comes the challenge of which agency to hire.
Giga Lagos Digitals is the best digital marketing agency in Nigeria and this is not because we provide full-service digital marketing in Nigeria but it’s our process and results that stand us out.
7 Questions You Must Ask Before Signing a Digital Marketing Agency
- Who will be managing my/our account and executing the work
- How do we stack up in terms of agency spend and production requirements compared to your other clients
- What planning and strategy exercises will be required to get up to speed
- How do you manage client communication and collaboration
- What makes a great client so good to work with? And what makes an awful client so bad?
- Which key performance indicators does your team typically focus on for client work and how will you report on our progress month-over-month?
- What will the first 90 days of work entail?
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