SEO is an acronym for “SEARCH ENGINE OPTIMIZATION”. And it’s one digital marketing tactics used to get exposure, rank, drive traffic to a website and generate leads via a search engine such as Google, using specific keywords related to the business.
But is that all about SEO? Nope. Hang in there and let’s draw up some illustration to really drive it home.
Some Nigerians like other people all over the world, visit search engines or better put, go online to search when they need something or wants to know something or go somewhere.We call it the Critical Moment in the life of every customer. Click To Tweet
If your potential customer go online because they need your products and services or even visit your shop, will they find you?
Hold on to that! Let’s understand SEO and then know how important it is to your business plus how you can get started.
What is SEO?
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
As good as that sound, it’s not correct.
A lot of business think
Think about it, what happens when someone needs the type of services you render or the product you sell but does not know your business name?
So, if a potential customer search for your product and services, will they find you?
Being on the second page of Google not good either. As they say, that’s where dead bodies are buried online.
As funny as that may sound, the truth is that no one goes to Google page 2.
In actual fact 74.28% of users never scroll past the first page of Google.Net Marketshare
So, how do you get your business to show up on Google 1st page and remain there for as long as you desire?
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.”According to Niel Patel
Why is SEO important for your business?
If you still don’t have answers to the above question then let’s go in a little further.
Google search results are in two forms namely,
- Paid Search Results are also known as SEM or PPC Advertising
- Organic Search Result
Paid Search Result – Inside The Red Area
As seen in the image above, some of your
If you look closely at the image you will see small “Ad” in front of the arrow in red.
They are they usually at the top and button of every search results.
One disadvantage of this is that, once stop paying, your website or advert will immediately cease from showing.
Organic Search Result – Inside the Green Area
The results in these part of the google search result are not paid. They are natural listing and are shown based on Keywords, contents, links and so on.
By virtue of position, they gets 60% clicks from every search i.e 6 out of 10 people that search click on them.
Does that sound like where you want your business to show up?
And guess what, Unlike paid listing your rankings don’t drop when you stop dealing with your consultant or SEO Company.
We have done this for several of our clients. See below and checkout our case studies to see more
How To Get Your Business Ranking in Search
- Firstly, you need to decide on how important SEO is to your bottom line BTL – Sales and profit
- You also need to decide how long you are willing to stick to the plan because you need at least 6 months before the results start showing.
- Thirdly, it will cost you nothing less than 70k per month for starters and can go as high as 1million per month.
- Last, fill the form below to request for our FREE SITE AUDIT.